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The site nomrestaurant.com has the following in the web site, "CLICK TO BOOK A TABLE." I noticed that the website also stated " WERE ONE OF STOKE-ON-TRENTS MUST VISIT RESTAURANTS." They also stated " THINK FANTASTIC FOOD, COOL COCKTAILS AND FRIENDLY FACES. WITH OUR QUIRKY SURROUNDINGS FEATURING GRASS WALLS AND TEACUP CHANDELIERS, WERE A GORGEOUS UNIQUE SPACE, PERFECT FOR LUNCH, A ROMANTIC DATE OR AN EVENING OUT. WERE LOCATED IN HANLEY CITY CENTRE AND PROVIDE FREE CAR PARKING, PERFECT FOR SHOPPERS OR THOSE VISITING THE THEATRE." The meta header had NOM Hanley as the first keyword. This keyword was followed by NOM Stoke-on-Trent, Theatre Hanley, and Restaurant Hanley which isn't as important as NOM Hanley. The other words the site used was Bar Hanley. Bar is also included but might not be understood by search crawlers.